Join the waitlistJoin

For ecommerce operators

Operate your business for the decade ahead.

Ordal is being built for ecommerce operators who refuse to run their business on dashboards alone. Join the waitlist to shape what we're making.

Join the waitlist
Your first minute

REPEAT RATE · 90-DAY WINDOW

vs Beauty peer group

You 18%
Peer median 31%
Top quartile 42%

percentile

22

lost / month

−$9,800

54 merchants · $500K–$2M/mo · US · Beauty
anonymized · distributions only · never individual data
shopify Amazon meta klaviyo recharge gorgias NetSuite QuickBooks

Seven ways Ordal changes how you operate.

Starting with a number no dashboard can show you — where you stand versus your peers.

Peer benchmarking

See exactly where you stand.

Connect your store in 60 seconds. Ordal finds merchants that match your vertical, volume, and market — then shows you the gap in dollars per month, not abstract scores.

  • ✓
    40+ dimensions benchmarked out of the box
  • ✓
    Distributions only — never individual merchant data
  • ✓
    Setup in 60 seconds via Shopify, Amazon, or ERP
See your gap →
Inbox
3 gaps · open
Margin gap / below median 2h ago
Your CM1 is 12 pts below Apparel peers on DTC.
−$18,400/mo · p38 · 68 peers
Retention gap / below median yesterday
Your 90-day repeat rate is 13 pts below Beauty peers.
−$9,800/mo · p22 · 54 peers
Delivery gap / below median 2d ago
Your delivery time is 28% slower than peer median.
tracking 18d · p38 · 112 peers
anonymized · distributions only · never individual data
Peer playbook

Close the gap — with moves that already worked.

Not best practices from a blog post. Real actions from merchants who faced the same gap and closed it. Each comes with sample size, success rate, and median days to impact.

  • ✓
    Ranked by success rate × sample size
  • ✓
    Honest timelines — if data is thin, we tell you
  • ✓
    Operator decides. Ordal proposes, never acts alone
See peer actions →
Peer playbook · 3 actions

GAP · 12 POINTS BELOW MEDIAN

Ranked by what worked

1
Raise prices on top 10 SKUs by 8%
47 peers · 68% closed · 14d median
2
Exclude repeat buyers from new-customer promo
31 peers · 81% closed · 7d median
3
Restructure volume tiers above $75 AOV
19 peers · 58% closed · 21d median
Peer group engine

Your peer group, explained.

Same vertical, volume, market, and stage. Anonymized and aggregated. When the sample is too small for statistical significance, you see it before you act.

  • ✓
    Matched on vertical, volume, market, stage
  • ✓
    Distributions only — you never see individual data
  • ✓
    Sample size visible on every benchmark
How peer groups work →
Peer group engine

YOUR MATCH CRITERIA

Who you're being compared to

vertical Apparel
volume $500K–$2M / mo
market United States
stage Growing
n = 68 matching merchants
Outcome loop

Close the gap. Prove it stayed closed.

Closing a gap is easy. Keeping it closed is the hard part. Ordal tracks every action for 30, 60, and 90 days against a control window — so you know the result is real, not a one-week bump.

  • ✓
    Tracked against a control window, not vanity numbers
  • ✓
    30 / 60 / 90d validation — so you catch the fade
  • ✓
    Your outcomes feed the peer group, anonymized
How the loop works →
Outcome · 60d window

CM1 · CONTROL-ADJUSTED

Did the action close the gap?

day 0 ↑ action applied day 60
Gap closed
+$16,200 / mo recovered
Natural language

Ask anything. Get a benchmark.

Delivery? Pricing? Retention? Just ask in plain language. Ordal parses the question, finds your peer group, and returns the distribution. No dashboard-hunting.

  • ✓
    Ask in plain English — no query syntax
  • ✓
    Peer group inferred automatically from context
  • ✓
    Follow-up questions keep context of the first
See it in action →
Ordal · ask anything
How do I compare on delivery time?
Result · 68 peers
You2.3 days
Peer median1.8 days
Top quartile1.1 days
percentile 38 · 28% gap
Universal integrations

Connect once. Read from everywhere.

Shopify, Amazon, Meta, Klaviyo, Recharge, Gorgias, and the ERP you already use. Setup in minutes. Ordal normalizes data across sources so the benchmark holds.

  • ✓
    Shopify, Amazon, Meta, Klaviyo, Recharge, Gorgias
  • ✓
    NetSuite and QuickBooks for financial truth
  • ✓
    OAuth setup in minutes — no engineering needed
See all integrations →
Universal connectors
+ 20 MORE INTEGRATIONS
Compound criterion

Your decisions become your team's compass.

Every action you take becomes criterion. The longer you use Ordal, the more your team operates with your brain — even when you're not in the room.

  • ✓
    Every resolved action captured as criterion
  • ✓
    Your reasoning stored alongside the outcome
  • ✓
    Similar situations surface prior decisions automatically
How memory works →
Decision memory

YOUR DECISION HISTORY

Captured. Measured. Compounding.

JAN · decision captured
Paused new-customer discount on repeat buyers.
Worked. CM2 +4.2 pts in 9 days.
FEB · decision captured
Raised prices 8% on top-volume SKUs.
Worked. Gap closed in 14 days.
NOW · similar situation detected
"You solved this before. Apply the same move?"

The Ordal Loop

Five phases that compose. Each cycle combines what's happening inside your operation with how you compare to peers — and ends smarter than the last, because your decisions become part of the system.

1
Detect
What's happening inside
internal signal
CM1 dropped 3 pts in 14 days · 14 SKUs affected
2
Evaluate
Impact, root cause, what worked
vs peers + diagnosis
p38 · −$18,400/mo
Discount leaking to repeat buyers · 3 peer actions available
3
Resolve
You pick and act
action taken
Exclude repeat buyers from promo
4
Measure
Did it close the gap?
60d outcome
+$16,200/mo recovered
5
Automate
Becomes your criterion
next cycle
"You solved this before. Apply the same move?"
Every cycle feeds the next. Your criterion + peer outcomes make the second cycle start smarter than the first.

Be one of the first operators building this with us.

A handful of operators are shaping what Ordal becomes. The earlier you join, the more your voice counts.

Join the waitlist

More to discover

40+ dimensions
CM1p38
Repeat ratep62
Delivery SLAp41
CAC paybackp55
AOV vs peersp72
Every dimension benchmarked — from pricing and margins to delivery SLA and retention patterns.
The benchmark catalog →
peer group engine
vertical match✓
volume match✓
market match✓
n = 68 merchants
Real comparability — or we tell you the sample is too small. Transparency is part of the product.
How peer groups work →
outcome loop · 30/60/90d
30d
+$6.2k
60d
+$12.1k
90d
+$16.2k
gap closed
Every action measured 30, 60, 90 days later. The second cycle starts smarter than the first.
The outcome loop →

The operators defining the next decade are joining now.

Ordal is being built in the open with operators who think long-term. Add your name and shape what we're making.

Join the waitlist